On page optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. These measures are related to content and HTML source code of a page, e.g., meta tags, keyword placement, and keyword density including the technical set-up, the content, and user-friendliness of your site. So, on page seo optimization factors are linked with the elements of your website.
So, in on page seo, you deal with all the elements of SEO that you can control. For example, a website owner can control the technical issues, meta tags, and quality of the content of the site. On page seo issues are in your control so that they should be resolved without any delay to improve rankings in search engine result pages. For effective search engine marketing and effective SEO for your business you should hire a Creative Agency In Delhi NCR for driving better results.
1. Keyword In the Title Tag
The title tag tells the Search engine and the users about the content. It provides the correct description of the content, making it more relevant for search engines. Therefore, one will incorporate relevant keywords in the title tag that represents your content and thus help search engines and users understand what they are going to search and will improve your rankings.
2. Keywords in meta description
It is a short summary of your page, which is displayed in the results pages of Search engine below the URL. You should include your keywords in your meta description to make it more engaging and informative for search engines and users and therefore you will get a lot of clicks on your link.
3. Keyword in H1 tag
It is also a relevance factor that presents your page or acts as a description of your page. Thus, you should use your main keywords within the H1 tag to improve your rankings. Do you know how to best optimize your business for local seo 2022?
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4. Canonical Tag
You should use the canonical tag only when you have 2 URLs with similar content. This tag avoids the duplicate content problem because it tells Google that one URL is similar to another, therefore the 2 pages with constant content do not appear to be totally different pages and belong to the initial page.
5. Image Optimization
Along with text, images should be optimized using alt text, captions and description and more. Also, don't name your image like 'image1.jpg' but use descriptive filenames, such as 'woman-driving-car.jpg'.
6. Outbound Links
You may use external links to send users to a different website if you want to provide a bit more information. It makes your site trustworthy for Google. And doing it too much external effects on rankings.
7. Internal links
You can interconnect your pages so that the traffic of a 1 is also directed to other pages that are less clicked by users.
8. Keyword in URL
The URL should contain the keywords because it is also the easiest way to send a relevancy signal to the search engines.
9. Sitemap –
Make a sitemap for your website. It helps search engines to index all the pages of your website, which could be a part of SEO.
10. Google Search Console Integration
You will be able to verify your website on Google Webmaster Tool. It provides you with valuable insights to optimize all over activity.
11. Page Content
Page content should be of good quality, relevant, and up-to-date. In addition, it must offers the most demanded content, which means that it must be related to topics, keywords which are highly demanded.
12. Linkable Content
This type of content is designed with the goal of attracting links, usually from alternative websites in your niche.
13. URL Optimization
You can optimize a URL in 2 totally different ways: URL enhancement and URL structure.
14. Page Load Speed
Search engines always keep putting efforts to make the website faster. It prefers to include the fastest websites in its index, that's good for a website in terms of SEO.
15. Mobile Friendliness
With the rise of mobile web users, around 60% Google searches are generated via mobile devices. So a website that is not mobile friendly, maybe loses half of the potential traffic.
16. External Links
External links can be used for SEO as they allow you to link your site to other high quality related websites making your site more trustworthy which is good for SEO.
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