What is Google Ads?
Google Ads is an online advertising platform developed by Google, where advertisers bid to show short ads only to interested people searching for that specific product or service. This includes service offers, product listings, or videos for web users. You can place ads both in search engine results like Google Search and on non-search websites, mobile apps, and videos.
The Google Ads platform runs on pay-per-click (PPC) advertising, so you need to pay every time a visitor clicks on your ad. While this may sound like a waste since you have to pay every time someone clicks on your ad, your ad campaigns can be highly targeted and only shown to audiences that are highly interested and ready to buy.
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Google Ads typically show up in Google search in positions 1-4, with a small "ad" symbol to the left of the ad text.
1. Google has a huge reach
As you already know or not, we use Google for everything. Any questions or queries you may have, go to Google and you will get 1000 results in 0.01 seconds. This means that if you advertise on Google, you are likely to get the largest audience reach you can get in the world of advertising.
Google actually receives more than 5 billion searches per day around the world. This is why advertising on Google is crucial for your business, because if you can answer one of these 5 billion queries as a service or a product, users are very likely to click through to your website for more. answers.
2. Fast results
Compared to search engine optimization (SEO), which is still a very powerful marketing strategy, Google Ads provides almost instant results. Did you know about the Difference Between White Hat SEO vs Black Hat SEO?
Building your website's authority through SEO techniques like backlinks can take years of work to get to the top of the Google search results page. This is aggressive SEO that can be very expensive and some businesses may never be able to achieve these results.
Now that this is when Google Ads comes in, a campaign can take up to 3 days to set up, including keyword research and ad writing, plus 3-5 days of ad learning stage and boom! You are in the top 3 positions on Google when a query related to your ad is searched.
3. High Intention
Unlike other forms of advertising, audience reach is highly intent as they are actually searching for your services/products.
On social networks, for example, people are not looking for advertising. They are not looking for solutions to the problems that plague their daily lives. They're looking for baby photos, vacation photos, and family updates. And when you announce to someone you don't want to be advertised to, there's a better chance they'll go offline.
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On the other hand, when a prospect does a search on Google and her ad appears on the search results page because it relates to their query, there's a higher chance they'll click because they already have an interest.
When your ad appears, it helps them answer the question or shows them what they're looking for instead of throwing unwanted ads in their faces while interrupting them while they're browsing their social media.
4. Full control over your campaign
Google Ads is extremely easy to use when it comes to monitoring your campaign in terms of start and end date, budget, operating hours, etc. In my opinion, the biggest advantage of Google Ads is that you can allocate any budget that suits your specific financial situation.
You are not limited to any spending and can always be adjusted (instantly). Let's say, for example, if you're a plumber and your conversions are pouring in and you just can't do any more work right now, you can lower your budget or even turn ads off altogether.To get more fine results on your site, you should know how Content Marketing and SEO Work Together?
5. Easy to track and understand
Google has made it simple to track everything that happens in your Google Ads campaign, from how many clicks, impressions, website conversions, phone calls, etc. Follow-up is crucial, because if you don't know what works and what doesn't, you will never be able to improve it.
I highly recommend implementing Google Analytics for any Google Ads campaign no matter the size. This will allow you to accurately track what users do on your site, what they click on, and even how much time they spend on each page.
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